Example teardown

What a short page diagnosis looks like

This is the kind of fast, concrete diagnosis we send before a sprint.

Leak 1 — The first screen is softer than the ad

If the ad promises a clear benefit but the landing page opens with a broad lifestyle line, conversion momentum drops immediately.

Leak 2 — Proof shows up too late

Strong reviews, demos, guarantees, or specific evidence should appear much earlier, especially for paid traffic.

Leak 3 — Objections are still doing damage

Shipping, returns, compatibility, timing, and trust need answers before the user starts hesitating.

What we’d change first

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