Example teardown
What a short page diagnosis looks like
This is the kind of fast, concrete diagnosis we send before a sprint.
Leak 1 — The first screen is softer than the ad
If the ad promises a clear benefit but the landing page opens with a broad lifestyle line, conversion momentum drops immediately.
Leak 2 — Proof shows up too late
Strong reviews, demos, guarantees, or specific evidence should appear much earlier, especially for paid traffic.
Leak 3 — Objections are still doing damage
Shipping, returns, compatibility, timing, and trust need answers before the user starts hesitating.
What we’d change first
- Rewrite the hero around one believable promise
- Move proof higher
- Tighten CTA and friction copy
- Rebuild FAQ around real objections